Use social listening to understand your attendees' experiences and see if there's anything to improve or keep doing as the event is going on. If you have an upcoming event, social listening will be especially helpful to understand how attendees are feeling before, during, and after the event. As these creators have large followings that can affect the opinions of potentially millions of consumers, it's important to take their criticisms seriously, and highlight their praises as much as possible. Similarly, if there are influencers who are talking negatively about your brand you can also keep that in mind and see if there are opportunities to change their minds or simply monitor their complaints and try to improve. Similarly, if there are areas where you identify that they are stronger than you then you can also use this information to beef up your brand in that area.įinding influencers to partner with on social media can sometimes be a lengthy process, but with social listening, you can quickly find influencers who are already talking about your brand and choose to partner with them.
This can help you identify any weak points in their strategy that you can then use to your advantage.
Using keywords (like a competitor’s name or the names of their products, for example) you can track the conversations surrounding your competitor. Proper social listening, and proper action based on that listening, can directly impact the statement you make as a company to address the situation. Taking time to assess the true reactions, demands, and concerns of your consumers can make the difference between moving forward or burying your company deeper into the sand.
#Listening definition how to#
If your company, unfortunately, undergoes a public backlash or crisis, social listening can help you monitor customer sentiment and help you decide how to proceed forward. If it does, it will be essential to public consumer reactions in order to properly remedy the situation. Unfortunately, a crisis can strike at any moment. This is particularly useful not just for social media purposes, but, depending on your product or service, it can also be beneficial for your research and design department, public relations team, or highlight possible collaborations or new directions for your brand. Social media listening allows you to get a high-level view of the different sentiments regarding your brand and industry, allowing you to spot any budding trends or popular news. When brands take the time to reach out to customers it generates goodwill, increased engagement, and heightened brand loyalty.Ī major key of social listening is the action that takes place after the listening, and using the data you gather to come up with a social media strategy that addresses common comments, or directly interacts with your audience is a great way to initiate that conversation. This allows you to directly respond to comments or questions (either publicly or privately) or create posts that address any common concerns or questions that you see frequently popping up. Some reasons include:Ī major benefit of social media listening is the ability to understand the conversations social media users are having about your company or brand, whether or not they tag you directly. There are many benefits to using social listening as part of your overall social media strategy. It can only be considered social listening if there is specific action taking place after gathering information. It is important to both analyze online interactions and conversations and then take action based on this information. Social media listening involved two steps: monitoring and action. Social listening often includes looking out for specific brand or industry keywords and topics, as well as mentions of competitors. Social Media Listening definition: Also referred to as social listening, is the continuous monitoring and analysis of social media channels for positive and negative mentions and feedback about your brand, products, and service, and then using that information to take action. In this article, we’ll explain what social media listening is, its benefits, and how to do it, Luckily, social listening can help you stay on top of the conversations and sentiments users are expressing about your brand - no superpower necessary. And between Facebook, Twitter, Instagram, LinkedIn, and now TikTok, manually keeping track of consumer sentiment is no easy task. Marketers are constantly trying to understand how consumers feel about their products, services, brand, and communication tactics via different social media marketing tactics.
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